Boosting social engagement for SmartHarvest
increasing awareness for an industry innovator
The Challenge
SmartHarvest is challenging long‑standing inertia in the fresh produce supply chain with its Modular Ripening Unit (MRU) – a portable, flexible solution that’s reshaping how producers, wholesalers, importers, exporters and distributors ripen fruit for their customers. What was once the industry’s best‑kept secret is now emerging as a genuine innovation with the potential to transform ripening operations at every stage of the chain.
The task for SmartHarvest was to turn this quiet breakthrough into a visible, talked‑about solution. With LinkedIn as the natural channel for reaching industry commentators, decision‑makers and potential clients, increasing visibility, followers and meaningful engagement became essential to driving awareness and commercial growth.
The ContentLoft Solution
A consistent flow of social content was essential for building awareness and sparking interest among potential partners and customers. With the Modular Ripening Unit still relatively unknown, education needed to sit at the heart of the strategy. The content mix combined industry commentary, product‑focused insights, practical use cases and clear business benefits, alongside stories from early adopters already seeing results with SmartHarvest technology.
The output spanned micro‑videos, custom animations, postcard‑style visuals and tailored copy – all designed to make a complex innovation easy to understand and impossible to ignore.
Results
