Elevating user experience for Cecil & Larter
Improving digital journeys for car enthusiasts
The Challenge
Cecil & Larter, established in 1927, has grown from a small family‑run garage into a well‑respected dealership offering a wide range of new and used vehicles, alongside comprehensive servicing and aftercare. As the business expanded, so did the expectations of its customers — but the website struggled to keep pace.
The site had begun to show clear signs of growing pains. Customer journeys were disjointed, navigation was unintuitive, and too many pages led to dead ends, creating confusion and friction for users. The result was an experience that no longer reflected the professionalism or scale of the modern Cecil & Larter brand.
The ContentLoft Solution
We delivered a fully redesigned website and refreshed brand style that modernised Cecil & Larter’s digital presence and created a far smoother, more intuitive customer experience. Every section of the site was re‑engineered with the user in mind, with clear navigation, purposeful internal linking and the removal of the dead ends that previously caused confusion.
To support ongoing optimisation, Google Analytics was correctly implemented to give the team clear visibility of user behaviour, highlight high‑value journeys and identify any points where customers were dropping off. This created a platform that not only looks professional but performs reliably as the business continues to grow.
Results
" We saw a massive improvement in user experience. Potential customers were able to find what they were looking for in just a few clicks. "
