Modernising Totally HR’s online presence
Aligning brand, content and UX to drive growth
The Challenge
Totally HR had built a strong reputation for delivering expert HR support, but its digital presence no longer reflected the quality of its services.
The existing website had become outdated both visually and verbally, creating challenges for prospective clients trying to understand the full scope of the business. Service offerings lacked clarity, navigation was disjointed, and there was no clearly defined customer journey guiding visitors towards enquiry or engagement.
As the business continued to evolve, the website was struggling to communicate its expertise, differentiate its services, and support future growth.
The ContentLoft Solution
Contentloft partnered with Totally HR to modernise its brand identity and create a website experience that better represented the business today.
We began by refreshing the brand, developing an updated visual identity that retained recognition while introducing a more progressive and professional feel. This included a refined colour palette, refreshed imagery and a cohesive design system that positioned Totally HR as a modern HR consultancy.
Alongside the visual transformation, we undertook a complete review of the website structure and content strategy.
Our team:
- Restructured the website architecture to create a clearer user journey
- Rewrote every page to improve messaging and service clarity
- Simplified navigation to help users quickly find relevant information
- Developed opportunities to cross-promote services throughout the website
- Enhanced on-page SEO foundations to improve search visibility
- Created a more engaging and intuitive user experience across all devices
The result was a website that not only looked more contemporary but worked harder as a business development tool.
Results
The new brand and website delivered measurable improvements across user engagement and digital performance.
Increased user engagement
With a clearer structure, stronger messaging and improved navigation, visitors spent more time exploring the website and engaging with multiple service areas.
Improved SEO performance
The refreshed website architecture and optimised content provided a stronger foundation for organic search, helping Totally HR improve visibility for key service-related searches.
Increased website traffic
The combination of improved search performance and a more compelling online presence resulted in increased website traffic and greater exposure to prospective clients.
